WhatsApp Business API platform for marketing, sales and support
Verified: · By AIStack Editorial
Wati is a WhatsApp Business API platform with broadcasts, chatbots, an AI copilot and a shared team inbox — strong for e-commerce and SMB teams that sell and support on WhatsApp. The honest catch is cost transparency: the subscription is only part of the bill, since Meta's per-message fees and platform markup stack on top.
[DRAFT — verdict pending hands-on retest of the current product version]
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| Plan | Price | Best for |
|---|---|---|
| Growth | ~$49/mo | 3 users, 15,000 broadcasts, AI Copilot |
| Pro | ~$99/mo | Unlimited broadcasts, AI agents, Instagram |
| Business | ~$279/mo | Higher limits, more AI credits |
| Enterprise | Custom | Scale & dedicated support |
Verified 2026-07-10: no free tier. Subscription is ON TOP of Meta's per-conversation WhatsApp fees plus a platform markup, so real cost is higher than the plan price. Confirm at wati.io/pricing before a refresh.
Geo availability: Inherits WhatsApp Business API restrictions — unavailable in sanctioned regions, Business-initiated WhatsApp calling limited in some countries; cross-border messaging rules apply.
Wati is a platform built on the official WhatsApp Business API that turns WhatsApp into a full marketing, sales and support channel. Instead of one phone tied to one person, a team shares an inbox, sends broadcasts to opted-in contacts, runs chatbot flows, and leans on an AI copilot — all on the app your customers already use daily.
The strongest fit is e-commerce and D2C brands plus SMB sales and support teams in markets where WhatsApp is the default channel. Agencies managing several client WhatsApp accounts also use it. If your customers aren't on WhatsApp, though, Wati isn't the tool — its whole value is being WhatsApp-native.
Wati packs the WhatsApp toolkit into one platform:
The throughline is run your whole WhatsApp motion — marketing, sales and support — from one place rather than a personal phone.
This is the part buyers underestimate. Wati has no free tier, with plans from about $49/mo (Growth) up to $279/mo (Business) and Enterprise. But the subscription is only half the bill: WhatsApp Business API also charges per-conversation fees set by Meta (which vary by country and message category), usually with a platform markup on top. So your real monthly cost scales with message volume, not just the plan you pick. Lower tiers also cap users tightly, pushing you to per-seat add-ons as the team grows.
| Plan | Price | Notes |
|---|---|---|
| Growth | ~$49/mo | 3 users, 15k broadcasts |
| Pro | ~$99/mo | Unlimited broadcasts, AI agents |
| Business | ~$279/mo | Higher limits, more AI credits |
| Enterprise | Custom | Scale & support |
Two honest caveats. Cost opacity: the plan price hides the true bill, because Meta's per-message fees plus markup stack on top — model your conversation volume before committing. User caps: lower tiers include few seats, so a growing team hits paid per-seat add-ons quickly. And because Wati runs on Meta's API, it inherits WhatsApp's country restrictions — confirm availability for your market. For teams that genuinely sell and support on WhatsApp, it's a capable platform; for anyone wanting a flat, predictable bill or a channel-agnostic tool, weigh alternatives like Landbot.
Landbot lets you build conversational chatbots with a visual, no-code flow builder across your website, WhatsApp and messengers. It's great for marketing and support teams that want lead-gen or FAQ bots without developers. Pricing is in euros and AI chats are metered, so watch the caps as you scale.
Tidio combines live chat, chatbots and an AI support agent (Lyro) that can resolve tickets on its own, with a genuinely useful free tier and deep Shopify integration. It's a strong fit for ecommerce and SMB support teams. The weak spot is a big pricing gap between mid-tier and enterprise, and AI conversations are metered separately.
No — Wati is paid-only, starting around $49/mo (Growth). On top of the subscription you also pay Meta's per-conversation WhatsApp fees plus a platform markup, so budget for more than the sticker price.
Because WhatsApp Business API pricing has two layers: Wati's subscription, and Meta's per-message conversation charges (which vary by country and message type), often with a platform markup. Your total depends on message volume, not just the plan.
Broadcasts to opted-in contacts, no-code chatbot flows, an AI copilot for agents, drip campaigns, and support routing through a shared team inbox — plus Instagram and multi-channel automation on higher tiers.
Both do WhatsApp automation. Wati is a WhatsApp-first platform with a shared inbox, broadcasts and CRM-style features; Landbot is a broader visual chatbot builder that covers web and messengers too. Choose Wati if WhatsApp is your whole channel, Landbot if you want one builder across channels.
Wati runs on the official WhatsApp Business API, so it inherits Meta's country availability and restrictions — including sanctioned regions and some limits on business-initiated calling and cross-border messaging. Confirm availability for your market before committing.
Wati
